Calling all beer fans, Gloucester Brewery needs you! The brewery is the lookout for beer tasters to test out its new range of cans for free.
20 official beer testers will be sent out packs of its new 500ml canned versions of Gloucester Brewery favourites Gloucester Gold, Dockside Dark, Cascade, Priory Pale and our English Craft Lager.
The brewery is moving all of its bottled beers into cans from March 15th in a bid to not only enhance the flavour but also help reduce our carbon footprint.
Managing Director Jared Brown said: “Over the last few years, we’ve been testing the difference between bottled beers and canned beers extensively with the view that surely beer tasted better in a bottle than in a can? However, despite wanting to prove this hypothesis correct, when blind tasted, craft beer from a can did indeed taste better than from a bottle.
“Canned beer is better than bottled beer as it stays fresher longer as cans block out all light and oxygen from getting in. This is particularly important for our beers which are unfiltered, unpasteurised and live, meaning they pour naturally hazy and contain live yeast.
“It is also easier to transport and safer than glass and it is more environmentally-friendly being lighter in weight and more recyclable than glass.”
According to a University of Southampton study into drinks packaging released in 2020, 100% aluminium cans and regular aluminium cans were both found to have less of an environmental impact than glass bottles.
The brewery, based at Fox’s Kiln at Gloucester Docks, brought canning in-house in October last year with the first batch of NEIPA coming off the mini-production line in November.
“We’re over the moon with the results so far, as are our customers and we’re looking forward to hearing what our beer tasters think of the new canned versions of our bottled beers,” Jared said.
“Moving the canning in-house is not just about packaging up the freshest tasting beer, it is also helping to heavily reduce the travelling distance for the beer, and all the carbon emissions associated with it.
“In December 2020, we pledged to become carbon neutral by the end of 2022, this move to cans is another step in our fight against climate change.”
Our existing can range of Session IPA, New England IPA, American Pale will also now come in the bigger 500ml cans with all prices remaining the same.
It is the latest innovation from the brewery which last year launched the Fox’s Kiln Distillery gins distilled at Gloucester Docks. We have also massively expanded our range of gifts including hampers and tasting boxes and have recently joined the highly successful online retailer Not on The High Street.