Worcestershire’s tech accelerator BetaDen appoints crowdfunding marketing agency


Worcestershire-based crowdfunding marketing agency, BrandRefinery, based in Malvern, has been appointed as the marketing services supplier to BetaDen, a revolutionary accelerator programme for businesses to develop next-generation technology products, services or solutions, defined using emerging technologies as IoT(Internet of Things) Cybertech and AI(Artificial Intelligence).

BetaDen established itself in 2018 as Worcestershire’s first tech accelerator for tech entrepreneurs, start-ups and scale up businesses.

It recently announced its second cohort of eight companies that took up residency at Malvern Hills Science Park from August 2019 for an intensive nine month programme. Cohort 2.0 will be supported by proof of concept funding, specialist coaching and mentoring while developing their products and solutions towards the commercial route to market.

BrandRefinery is a leading crowdfunding consultancy and specialist marketing agency focused on working with start-ups to launch products and services across a variety of industries.

Richard Slade, Director of BrandRefinery, said: “We are excited to be supporting Cohort 2.0 and working with Worcestershire’s first ever tech accelerator programme. As an agency, innovation and entrepreneurship is in our DNA and we are immensely proud to be contributing in a small way to enhancing the rich culture of innovation within our county”

Linda Smith, CEO and Founder of BetaDen said: “We have enjoyed a great deal of success with our first pilot cohort but have learnt a lot in the process. With the additional support of BrandRefinery plus our other great suppliers and mentors that are involved, we are planning on reporting even greater success with Cohort 2.0”.

Brand Refinery specialises in crowdfunding and product launches. It launched its first crowdfunding campaign in 2013.