Worcestershire fudge maker takes business online

Wychbold Fudge

A family-owned fudge making business near Droitwich has found a new market online since Coronavirus.

Prior to lockdown, Wychbold Fudge sold its products on stalls at festivals, marketplaces and independent stores across the county. When restrictions tightened and many of their original outlets closed, the family needed a fast re-think into how they delivered their products.

Customers are still able to purchase delicious local fudge from Make It Worcestershire campaign members Wychbold fudge, as they took their business online during lockdown.

Working with local creative agency Wizard pi, the decision to launch an all new website with e-Commerce functionality was made and customers could once again purchase their favourite flavours.

Wychbold Fudge weas amongst the first businesses to sign up to be a part of the Make It Worcestershire campaign, a new initiative created by One Worcestershire and The Worcestershire Food and Drink Association, to support local produce and producers following the pandemic.

Wychbold Fudge 2Wychbold Fudge owner, Sheena Beck, said: “Wherever possible we work towards using local produce which also helps the local economy and importantly helps us to keep our carbon footprint down. We also like to know who we are dealing with, which makes the whole process more personal.

“This summer we have made several real fruit fudges with fruit picked locally at Bells Fruit Farm; it’s great to see the circular economy work.”

“We jumped at the chance to be included in the Make it Worcestershire campaign and more than anything to help give recognition to the small businesses who are helping us all recover from Covid-19 and getting things moving again.”

Richard Soper CBE, from One Worcestershire said: “Worcestershire is a fantastic county full of great local producers like Wychbold Fudge. Their ability to adapt to the current climate and continue to sell their products to their loyal customers is truly fantastic.

“We want to be able to support more businesses like this one and help to promote their produce across the county and the nation.”

Wychbold Fudge have recently become a supplier to the Severn Valley Railway, collaborating with them to rename and dual brand their now titled ‘Rail Road Rum & Raisin’ flavoured fudge.