Worcestershire ethical supplement business Cytoplan goes plastic free


A Worcestershire company that produces premium health supplements and sells them internationally, has made a significant switch to plastic-free packaging.

Cytoplan, known for its food-based health formulas, has introduced new biodegradable and compostable pots which are made from natural and sustainable sugar cane, to replace the company’s previous recyclable plastic pots.

The company, which is based at Hanley Swan, has also made a significant shift in the way it delivers products to its customer base, by committing to plastic free shipping too.

The new plastic-free pots and packaging means that the company will remove more than 15 tonnes of future plastic from consumer circulation every year, equating to 1 million plastic pots in 2022.

Amanda Williams; CEO of Cytoplan, who unveiled the new eco-friendly pots this month said: Our philosophy at Cytoplan has always centred around working with nature and science to improve health and this is our next step in that journey, where we can take action to help protect the health of our planet too. We have always believed in combining science-backed knowledge with the benefits of nature to create healthful supplements and have remained dedicated to supporting our customers both ethically and sustainably by sourcing the highest quality ingredients while being mindful of our environmental footprint and the welfare of our producers.

“We have been committed to finding an eco-friendly solution to our recyclable supplement pots which also prioritises long term product integrity for some time. Research undertaken into other materials, such as glass, was not a viable solution due to the significant energy usage during both the manufacturing and transport process.

“We now source our raw material from surplus production of sugar cane from farmers in Southeast Asia, which in turn helps to stabilise sugar prices. In this way, food supply is not affected, and we make use of the surplus from sugar cane farming. This provides an ideal, natural and sustainable solution that, importantly, doesn’t compromise on product quality or integrity either.

“We are lucky to be based in the wonderful area of the Malvern Hills in the UK, and we only have to look out of the window here to see the beauty of nature and understand the importance of protecting it at all costs. We hope as an industry we can all come together and really make a difference by pledging to go plastic-free.”

For more than  three decades, Cytoplan has been selling whole food and food state supplements into the European market.

Staying true to the company’s philosophy of ‘Nature meets Science’, the company says it was the first to offer customers nutritional supplements in packaging made from surplus sugar cane, which means it is a byproduct of the sugar cane industry that otherwise would go to waste.

An independent British company and wholly owned by The AIM Foundation, Cytoplan helps to invest widely in health and nutritional projects across the UK and address issues such as community wellbeing, mental health and environmental projects. This year in partnership with the Essex Wildlife Trust, part of funding has gone towards raising the profile of local seagrass habitats.

Cytoplan believes that nature holds the key to health, creating products that work in harmony with the body to optimise health. The company is dedicated to improving the health of the nation, both ethically and sustainably.