Worcestershire County Cricket Club has agreed a new partnership with The Morgan Motor Company that will see the car manufacturer become the club’s official main shirt sponsor. The partnership between the Malvern-based car manufacturer and the equally historic cricket club brings together two much loved Worcestershire brands.
Famous across the world for its unique blend of craft, heritage and pure driving experience, Morgan has been manufacturing its unique vehicles for more than a century.
At the turn of the 20th century, Worcestershire County Cricket Club first joined the County Championship, with the Malvern-born Foster family dominating the first XI line up. At the same time, HFS “Harry” Morgan opened the first Morgan garage in Malvern before building the first Morgan Runabout.
At the beginning of the 1930s, Worcestershire County Cricket Club’s Fred Root set a new record for first-class wickets taken in a season, and Morgan broke the world one-hour speed record, averaging more than 100mph for the first time. In 1962 there was more success for Morgan, as the firm won the prestigious Le Mans 24-hour race. Shortly after, cricketing legend Basil D’Oliveira made his Championship debut for the county.
The success of Morgan has continued since. Whilst Morgan cars were competing successfully in the Production Sports Car Championship during the 1980s, Worcestershire County Cricket Club were in a dominant era, winning two County Championships and numerous one-day trophies throughout the next decade.
Worcestershire County Cricket Club Chairman Fanos Hira said, “We are delighted to welcome the Morgan Motor Company as our new official main shirt partner. We are looking forward to working closely with Morgan.
“Its history and values beautifully intertwine with our own, as we embark together on an exciting new chapter.”
Steve Morris, Chairman & CEO, Morgan Motor Company, added: “The Morgan Motor Company is famed the world over for its long history and sporting achievements.
“Worcestershire County Cricket Club, with a similarly impressive heritage within its own field, makes the perfect brand for us to partner with. We are firmly dedicated to supporting fellow local businesses.
“I am confident that our shared values, commitment and passion bode perfectly for a prosperous future working together.”
David Hoskins, Worcestershire County Cricket Club’s Head of Commercial & Operations, said: “We are thrilled to be working with such a historic Worcestershire brand. From our first conversation, it was clear that both brands shared a similar ethos, and both have a long traditional local association as well as far-reaching national and global support.
“It is always exciting when new partners join us, and this partnership is testament to the progress we have made recently as a club. I’m sure Morgan will be a great partner for years to come.”