Worcestershire-based vegan fashion brand launches in USA

Vegan Happy Clothing

A British vegan entrepreneur has launched her business in the USA after being inundated with orders from the country.

Lorri Delahunty’s Vegan Happy brand, which launched in the UK in 2018, now has a based just outside Boston, Massachusetts.

She said: “We are very excited about this huge expansion to Vegan Happy – and rather nervous too. It has only been a couple of years since I was sat at my kitchen table in the British countryside with small selection of t-shirts and joggers.  Now we are worn by celebrities in the UK and have a base in America. It is a dream come true.”

“I love the USA and when ever I visit it feels like a home from home – and as my son lives near Boston now, I have another excuse to visit more often too. The vegan scene is vibrant, and our USA clients are wonderful. My dream is to be walking in a mall or vegan café and see someone wearing a Vegan Happy sweatshirt.”

Vegan Happy is working with ethical supply partners, and the garment decoration is made with ethical and vegan threads and inks.

Vegan Happy Clothing Lorri Delahunty“Our second aim when setting up Vegan Happy, apart from the entirely selfish reason of us wanting to clothe ourselves in gorgeous vegan clothing that worked with our style, was to raise money for vegan activism and animal rescue projects.”

Vegan Happy donates 10 per cent of its profits away to animal rescue and shelters, however in reality it can be a lot more than this, said Lorri.

“We have already teamed up with a fantastic USA based animal sanctuary who we are supporting: www.angelheartsrescue.org – a Kansas City-based non-profit organization that assists the homeless people in KC provide basic medical care, food and supplies for their pets.

As well as donating to www.mockingbirdfarmny.coma historic farm nestled in the small town of Byron, NY has become a place of refuge for all human and non-human beings who visit.