Worcester’s Gtech turns from floor care and garden power tools to “adults only” pleasure accessories

GTech Miss Spice

The Worcestershire-based floorcare and garden power tools design and manufacturer Gtech is expanding into a whole new sector.

The company has revealed two new strategic developments designed to expand its customer base and help drive future growth.

Since Gtech was founded in 2001 it has been at the forefront of Great British innovation and design. At the start of the Covid pandemic the premium vacuum cleaner to lawnmower business was one of the first British companies to develop a simple and affordable ventilator when there was a chronic shortage of the life-saving machines.

Now, in a new move, Gtech’s HQ in Worcester will become home to Planet Z, an exclusive VIP social media lounge that will play host to social media events hosted by some of the UK’s most recognised (and influential) social media stars. Planet Z occupies a space formally given over to Gtech’s retail showroom but now featuring a stage, bar, dancefloor, show-kitchen and of course VIP area.

The lounge is named after ‘Generation Z’, people born from the mid ‘90’s onwards. Generation Z are the first ‘Digitally Native’ generation and tend to more knowledgeable, self-aware, concerned for the planet and cautious than previous generations were at the same age.

The second development is the launch of the adult pleasure accessories brand Miss Spice. As Miss Spice sits under common ownership with Gtech, Gtech’s newly formed social media team will work to raise awareness of both brands to a global audience.

Miss Spice is an online store with an emphasis on quality, value and the aesthetics of good design. It features hand-picked pleasure accessories and fantasy fashion at the best possible prices.

The online store has been developed with sustainability in mind. All the powered accessories have rechargeable batteries and come with a USB charger cable – disposable batteries create too much waste.

Each order is carefully wrapped in biodegradable paper and shipped in a discreet black padded envelope so there are no throw away cartons or plastic inserts

Founder and owner of Gtech and Miss Spice, Nick Grey, said: “The Covid pandemic has presented all kinds of new challenges to us all. Rather than batten down the hatches we decided to invest in broadening our customer base. We see social media as the future and converting our retail space to an influencer lounge forms part of our plans to spread the word about Gtech and Miss Spice to a new generation.”