A Worcester based media and communications company, Conteur, has completed an overhaul of its brand and celebrated this week with the announcement of a high-profile new partnership.
The St. Johns based company, formerly known as GD PR & Media, made the decision to change its name due to brand confusion following the roll out of the General Data Protection Regulation (GDPR).
The independent company, which was established in 2011 and provides a number of integrated services for clients across UK and Europe including public relations, video production, digital marketing, graphic design and photography, found that people were getting confused about the services they offered and assumed they were specialists in GDPR.
One of the company’s founders, Gillian Davies, told us:
‘Whilst it hadn’t had a massive impact on business so far, we could see that the fact we were called GD PR was causing quite a lot of confusion due to people assuming that’s what we specialised in. We had been thinking about rebranding for some time due to the evolution of the company in recent years and with the rollout of GDPR, this felt like the perfect time to make the change.
The General Data Protection Regulation came into force in May 2018 and was designed to modernise laws that protect people’s personal information but GD PR & Media Ltd increasingly found that they were getting phone calls asking for advice.
Director David Huckerby said:
‘It got to a point where we were making jokes about hiring a GDPR expert to handle the enquiries and it was then that we realised we needed to rebrand sooner rather than later. After a comprehensive process, we settled on the name Conteur which means ‘storyteller’ in French. We have a number of personal links to France and our job is all about making people’s stories come to life, be it through PR, video, graphic design or digital marketing, so it suited us perfectly.’
The rebrand coincided with a new partnership with David Lloyd Worcester, which had been in the planning for some months and kicked off over Christmas and New Year, with the team having been recruited to produce content to help raise awareness of the Group Exercise programmes.
Jessica Barnes is the Group Exercise Co-ordinator at David Lloyd in Worcester:
‘We approached Conteur because we were keen to produce some engaging content to show people how accessible and fun group exercise can be. I think people are often nervous of taking that first step in to a class and the team had some great ideas to help eliminate some of those fears. We’re really looking forward to working with the Conteur team and together, helping others to achieve their fitness goals.’
For more information about Conteur, visit www.conteur.co.uk