Loqate, a leader in address verification has formed a partnership with NavInfo Europe to provide address data for mainland China, which further extends Loqate’s geographical reach of service. The agreement also enables enhanced capability in the Macau and Hong Kong markets.
Loqate is part of GBG, a global leader in identity data intelligence. In 2017, GBG acquired Worcester-based PCA Predict (formerly Postcode Anywhere), a highly successful provider of UK and international address validation services, for £66 million. PCA Predict was rebranded Loqate.
Netherlands-based NavInfo Europe incorporates the European Advanced Research Lab and Corporate Development activities for NavInfo, a China-based technology company
Loqate processes millions of transactions every day for some of the world’s largest e-commerce companies. It’s also used to enhance the quality of data held within CRM systems and to improve user experience and customer conversion rates.
NavInfo is the leader in location services and autonomous driving solutions in China. The partnership will allow Loqate to further enrich its global reference data and enable its global customers and partners to accurately deliver their goods and services in China. The agreement marks the first collaborative step between the companies, who are already working to extend the partnership. Through the partnership, NavInfo Europe joins Loqate’s collaborations with the world’s largest software companies and consumer brands.
David Green, Managing Director of Loqate, a GBG solution said: “Our partnership with NavInfo Europe further supports our goal of helping every business in the world reach every customer in the world, by ensuring their address data is fully accurate to the delivery point level”
David continued: “The Chinese marketplace is immensely important to our global customers and partners. Our relationship with NavInfo Europe means they can effectively verify and enhance their Chinese address data, and serve customers in that market. We are delighted to be working with NavInfo Europe.”
Ralf Stollenwerk,Managing Director of NavInfo Europe said, “this agreement builds a strong first foundational step in advancing the strategic objectives of both companies regarding globalization and diversification. We look forward to workingclosely together to further extend this collaboration in the near future.”