The contract will see Wincanton provide multi-channel fulfilment services for The White Company, including international eCommerce order fulfilment, store replenishment for its footprint UK and Ireland of over 60 stores, and value-added services for around 1.6 million customers annually.
Initially, Wincanton will manage The White Company’s existing warehouse facility in Swan Valley, Northamptonshire. Over the course of the next 18 months, Wincanton will oversee the migration of The White Company’s central warehousing and distribution operations to its own state-of-the-art e-fulfilment facility at the WEB, in Rockingham.
As part of this move, Wincanton will introduce further customer experience improvements, operational capabilities and support capacity for growth, implementing higher levels of automation to drive efficiency.
The migration to the WEB is due to complete by late-Summer 2023 and, once transitioned, The White Company will utilise a significant proportion of the WEB’s automated capacity.
Around 175 colleagues, primarily engaged in fulfilment and warehousing services, will transfer from The White Company to join the 20,000-strong Wincanton team as part of the partnership.
James Wroath, CEO at Wincanton, said: “This contract with The White Company is a big step forward for Wincanton and a significant milestone for our e-fulfilment operations.
“In due course our state-of-the-art facility in Rockingham will be The White Company’s central logistics hub and we will be helping to deliver continued growth in customer experience, efficiency and productivity for the company through greater use of automation.
“It is testament to the strength, breadth and quality of our services that we have been selected by The White Company who keep the customer at the heart of everything they do to be their partner across all parts of their supply chain, building on our existing relationship as their two-person home delivery provider.
“We are excited to get started and I would like to welcome our 175 new colleagues to the Wincanton team.”