Businesses in the West Midlands have been urged to take advantage of the increase in visitors to the region when Birmingham hosts the Commonwealth Games later this year.
Research has shown that over half of the one million ticket holders are coming from outside the region, some visiting for the first time. Although the majority of the events are to be held in the city, Games organisers expect visitors are likely to explore the wider area as part of their visit.
Some events are also being hosted outside Birmingham. Coventry’s Stadium and Arena will host Judo, Wrestling and Rugby 7s. Meanwhile two Warwickshire sites will host events: Victoria Park in Leamington Spa will host Lawn Bowls and Para Lawn Bowls, while Warwick will be the start and finish for the Cycling Road Races.
Visitor numbers will also be topped up from town and city centre Festival Sites from across the region, seven Neighbourhood Festival Sites in Birmingham, the 11-day Queen’s Baton Relay tour of the West Midlands and the ongoing Birmingham 2022 Festival events.
To help businesses prepare, the organisers have added a range of region-specific advice to Birmingham 2022 website, with sections for individual areas such as Coventry and Warwick.
Andy Street, the Mayor of the West Midlands, said: “The eyes of the world will be on our region this summer and local businesses have a fantastic opportunity to take advantage of the increase in visitor numbers driven by the Commonwealth Games.
“The dedicated Business and Tourism Programme we helped to secure will ensure a lasting economic legacy far beyond the 11 days of thrilling sporting spectacle.”