The campaign aims to shine a light on the fact that there are 40 million fewer birds in the UK than there were 40 years ago. On this allocated day, the RSPB is partnering with retailers, attractions, hospitals and travel hubs across the UK to come together to bring the sound of nature into prominence and play out birdsong as a soundtrack to highlight nature’s crisis.
During ‘Let Nature Sing Day,’ Weird Fish will be adding a short birdsong track to its playlist with help from its music providers, Imagesound. The birdsong will be broadcast in all 15 Weird Fish stores across the country and played once every 30 minutes.
John Stockton, managing director at Weird Fish, commented: “We’re looking forward to supporting the RSPB to bring the uplifting and inspiring sounds of the natural world out of the woods and fields and into our stores for ‘Let Nature Sing Day.’
“We are currently undergoing a series of store revamps where the new design is made to feel like the outdoors is brought inside, with elements of greenery splashed throughout. With this in mind, the charity’s campaign is the perfect fit for us – to remind our customers of the deep connection we all have with nature.”
Weird Fish has supported the RSPB since January 2015 and through the sale of limited-edition T-shirts, designed exclusively for the charity, has raised over £100,000 to date. Over the years, £5 from the sale of each T-shirt (typically on sale for £20) has been donated to the RSPB, the UK’s largest conservation charity.
Katy Terry, corporate partnerships manager at the RSPB, commented: “Nature is in crisis and one of the biggest threats it faces, is our disconnection from it. Sadly, many people just don’t realise that so many birds are at serious risk of falling silent, forever, and that over half of species in the UK are in decline. Our Let Nature Sing Day intends to shine a light on this crisis and the urgent need for action.
“We’re so pleased that Weird Fish is continuing its support and will be playing our birdsong soundtrack to customers around the UK.”
Rosemary Hamilton of Imagesound commented: “At Imagesound we work hard to provide some of the most popular brands in the world with sound but there is no sound greater than the natural world and that’s why we are proud to support the RSPB’s ‘Let Nature Sing Day.’”
Follow the action on social media on Thursday October 17 with the hashtag #LetNatureSingDay or visit the website www.rspb.org.uk/letnaturesing.