Weird Fish hits quarter of a million-pound donation milestone through partnership initiatives

Beaky Blinders Organic Cotton RSPB Artist T-Shirt (Frost Grey) �25[4]

Tewkesbury-based clothing brand Weird Fish has raised more than £250,000 through dedicated initiatives with charity partners including the RSPB and Battersea Dogs & Cats Home.

Weird Fish began its partnership with wildlife conservation charity RSPB in 2015, and has since raised £174,000 through the sales of nearly 30,000 exclusively designed collaborative t-shirts with bird-related pop-culture puns, donating £5 + VAT for every sale. The team at Weird Fish also sold RSPB pin badges across their stores, with two head office employees competing in the Cheltenham half marathon over the course of the brand’s collaboration.

John Stockton, managing director of Weird Fish, said: “We are so proud of our charity partnerships, and what we have achieved through championing causes close to our hearts. As a brand, we believe we have a responsibility to raise awareness of important charities and ongoing partnerships form a key part of this. Rather than donating a lump sum, we’ve collaborated with various partners to create distinct clothing designs which appeal to our audience and encourage them to show their support.”

You can read our interview with John Stockton in our Summer 2021 issue of Business & Innovation Magazine, out now – pages 28-30. He’s such a cool guy 🙂

Since its partnership began in 2017, Weird Fish has also raised more than £83,000 for Battersea Dogs & Cats Home from the sales of a total of 17,000 collaborative limited-edition t-shirts. Designs took inspiration from popular bands, TV shows and movies, with £5 + VAT donated from each sale.

As part of its commitment to additional partnerships, Weird Fish has also supported multiple regional community events over the years – most recently renewing its sponsorship for the 2021 Mad Hatter Sports events for a fifth year running. The Cornwall-based sporting events take place over the course of the summer, encouraging all skill levels to compete in swimming, running and combined swim-run-paddle board events. Weird Fish will contribute vouchers and clothing as prizes for competitors, as well as provide swimming caps and shirts for participants. The brand’s marketing manager, Dan Marsland, will also be competing in the Mad Hatter Sports’ 5K Sea Swim on 17th July.