It could so nearly have been Kevin, or the Fruit Bowl or Sustadium, but pragmatism has won the day as Forest Green Rovers has revealed that its new stadium will be called …. drumroll please…. The Innocent New Lawn.
Last month we announced that the greenest football club in the world (which has also just appointed an Artistic Director – musician and artist Robert Del Naja of Massive Attack – we like their style), had done a deal with sustainable smoothie maker Innocent Drinks for its stadium naming rights.
The deal between the sustainable smoothie maker and the pioneering vegan football club included giving innocent the right to rename Forest Green Rovers’ home ground, previously known as The New Lawn.
The new sponsor put out a call to the fans, who weren’t backwards in coming forwards to make their suggestions to the club via its Twitter and Facebook accounts.
The shortlisted names ended up being innocent Sustadium, innocent New Lawn, innocent Fruit Bowl and Kevin. innocent’s social media followers named Kevin their overwhelming favourite, with 65 per cent voting for it.
The name was also the favourite of Sky’s Soccer Saturday host Jeff Stelling, who promised the stadium would get a mention on their popular show every week if it ended up with that name.
But, in their wisdom (and perhaps to avoid being the target of jocularity at future matches), Forest Green Rovers season ticket holders had the final say, with 86 per cent of fans went with the innocent New Lawn.
Could it be an innocent mistake? We would love to have seen the stadium with a slightly wackier name…. but to misquote the legendary Bill Shankly: Somebody said that football’s a matter of life and death but it’s more important than that – and we don’t want to talk about Kevin.