Comma Group, is an award-winning international management consultancy which connects people and data to improve commercial results. The acquisition enables Amplifi and Comma Group to expand their global reach and strengthen their services.
The data industry has experienced explosive growth over the last year and this trend is expected to continue. The growth is partly attributed to COVID-19, which has affected all industries but made an immense impact on digital transformation and the important role of data.
Corey Mellick, CEO of Amplifi, said: “This is the first step in Amplifi’s growth-through-acquisition strategy and lays the foundation for our European expansion efforts. Joining forces with Comma Group positions us as one of the largest MDM consultancies anywhere, and we look forward to working with Comma’s strong management team, who are among the industry’s best thought leaders and data experts.”
In addition to expanding Amplifi’s size and reach, Comma Group broadens the US-based consultancy’s capabilities with additional service offerings in data quality, data migration and innovative R&D. Comma Group will also supplement Amplifi’s technology services through several key partnerships including InRiver, Riversand, Stibo Systems, Tibco and Winshuttle.
Co-founded in 2015 by Leigh Wells, Sam Goss, Mike Evans and Mike Bonsall, Comma Group was established to help businesses extract more value from their data by connecting people, data and technology. Today, Comma Group works across multiple industries, working with enterprise B2B and direct-to-consumer brands in manufacturing, distribution, apparel, retail, health and beauty, and food and beverage.
Leigh Wells, Comma Group’s CEO and co-founder, said: “Organisations need to use data to compete strategically or they will get left behind. Becoming part of Amplifi will allow us to accelerate our global vision and provide our current and future customers with a more comprehensive set of services to address today’s market needs. We are excited to join Amplfi because of market demand and fit, reflected in our shared philosophies, principles, and a strong culture of innovation and delivering excellence to customers.”
Comma Group will become a wholly-owned subsidiary of Amplifi and will operate under the name Comma, part of Amplifi. Terms of the transaction were not disclosed.