Wantage sustainability app seeking £300K on Crowdcube


A sustainability training app which aims to makes it fun to develop habits that are good for us and the planet is seeking to raise £300,000 on the crowdfunding site Crowdcube.

Ailuna’s vision is to connect more people, every day, to actions that change the environment for good. Recognising that the first thing most of us need to do to become more sustainable, is to build better habits, Ailuna’s first offering is its training app.

In less than two years Ailuna says it has raised £540,000, grown from idea to a global team, built its own tools and launched into the consumer space.

The consumer version of the app launched in January last year and is now in use in more than 50 countries worldwide.

Ailuna has identified employee, student and citizen engagement as a large business opportunity. That’s where Ailuna is going next with “Ailuna for X”. According to the UN, the Sustainable Development Goals represent a $12T market opportunity.

Ailuna has signed partnerships with Earth 51 and Virtuositeam and is already in pilot discussions with several large enterprises and a leading European business school.

Ailuna (ai luna) is Hawaiian and means “upwards, up there, aiming high”.

Backed by behavioural science, the Ailuna app allows users to set green goals, embrace the low-waste and low-carbon habits needed to achieve them, and track the positive impact they’re having on the planet.