Waitrose expands Deliveroo service to Cheltenham

Waitrose Deliveroo

Waitrose is to expand its Deliveroo service to 110 new shops across the country, including Cheltenham, with up to 400 new Waitrose shop roles created by the expansion plan.

It will increase the number of Bracknell-headquartered Waitrose shops on Deliveroo to 150 in total by the end of the summer and is expected to take the number of people who are able to enjoy Waitrose food on Deliveroo to around 13 million. The partnership is a central part of Deliveroo’s expansion strategy across the UK, currently at 60 per cent of the UK population, as the company aims to attract new consumers, restaurants, grocers and riders throughout 2021.

Deliveroo customers will be able to order from an increased range of between 750 to 1,000 products and have it delivered in as little as 20 minutes from Waitrose shops.

Waitrose began a five store trial with Deliveroo in September last year, quickly extending it to 40 shops. Sales of Waitrose products through Deliveroo have been strong and it’s helping to attract new and younger customers. Deliveroo services are already available at Waitrose shops in Bracknell; Caversham and Woodley in Berkshire, Clifton in Bristol, Hereford and Solihull.

Nina Bhatia, Executive Director for Strategy and Commercial Development at the John Lewis Partnership, said: “This announcement demonstrates our ambition to grow our business and reach customers in new ways through developing partnerships alongside our own channels. Our partnership with Deliveroo has already proved extremely popular with the vast majority of customers returning week on week, helping to create a healthy balance of loyalty and attracting new and younger customers”