Wasps have announced an agreement with Newbury-headquartered Vodafone, one of the world’s leading technology communications companies, to extend their official partnership until the end of season 2023/24.
Vodafone and Coventry rugby club Wasps have enjoyed a successful partnership since the start of the 2019/20 season. The extension of the agreement will see the Vodafone brand continue to feature on the front of the men’s and women’s rugby shirts, as well as on the dresses of the club’s netball team.
Adam Benson, Wasps Chief Commercial Officer, said: “This new long-term agreement demonstrates the strength of our relationship. The last twelve months have been extremely challenging for so many of us, which is why the support Vodafone have given the Club has been priceless, and underlines just how much we both value this partnership.
“Everyone at the Club is extremely proud to wear the Vodafone name on our kits and we look forward to continuing to work closely with the Vodafone team over the coming years.”
The partnership also reflects Vodafone and Wasps’ commitment to promote the role that technology can play in sports and business.
Vodafone conducted the world’s first 5G haptic rugby tackle at its Reinvent conference in 2019. Whilst wearing a haptic suit, Wasps’ Centre Juan De Jongh, who was at the Sky Garden in London, was able to feel a physical tackle made by teammate Will Rowlands who was at the Ricoh Arena in Coventry. Wasps also installed a Vodafone Heat Detection camera at its training ground to help safeguard staff and players as they returned to training following the outbreak of COVID-19.
The announcement comes at a significant time for Vodafone as the company continues to invest in the West Midlands to support the development of new products and services as part of its deployment of 5G in the region.
Anne Sheehan, Business Director, Vodafone UK, said: “We are delighted to be renewing our partnership with Wasps for a further three years. The pandemic has brought so many challenges, and the drive and tenacity Wasps have shown has been remarkable.
“This partnership continues on our promise to invest in the West Midlands region. We can’t wait to unveil new and exciting case studies bringing 5G and IoT to life, demonstrating the key role these technologies will play in transforming the worlds of sport and business.”