VC company snacks on and swallows up Gloucester food nutrition business


Investment company S-Ventures PLC has bought Gloucester-based nutrition company Pulsin Limited.

Pulsin is a well-established plant-based nutrition company, with a focus on healthy protein bars, nutritional snacks and Keto bars. The sale values the company at around £7.5 million.

Pulsin formulates and produces high quality plant-based products under its own brands as well as for third parties, many of which are household names, from its specialised facilities in Gloucester.  Pulsin had gross sales of approximately £7.05 million in the twelve months to 30 April 2021 and approximately £1.2 million of net debt as at that date.

The acquisition adds significantly to S-Ventures’ interests in the health and wellness foods marketplace following acquisitions earlier this year of a probiotic chocolate brand, Ohso Chocolate, and a plant-based snacking company, We Love Purely.

The entire Pulsin team, led by Simon Ashburner, will join S-Ventures. Simon will continue as Managing Director of Pulsin and also contribute to S-Ventures more widely as a member of the senior executive team.

CEO Scott Livingston said:  “We are delighted to welcome the Pulsin team to the S-Ventures family and look forward to accelerating the progress Pulsin has made in establishing itself as a prominent brand in this space. Pulsin is an important acquisition for S-Ventures and reinforces our brand presence, total infrastructure and opportunity for synergy.”

Simon Ashburner, MD of Pulsin, added:  “We are delighted in the successful sale and move to S-Ventures and look forward to further developing the brand in the UK and internationally.”