UK’s appetite for pizza sees oven supplier double the size of Redditch HQ

JT WhitesFoodService

The huge surge in demand for delivered pizza has seen White’s Foodservice Equipment doubling the size of its premises, expanding into the unit next door.

Business boss Tim White supplies pizza ovens, spares and food preparation equipment to major names including Domino’s Pizza, Papa John’s and independent operators across the country.

Now, in the wake of a record year, he has expanded his base into the 6,468 sq ft Unit 7 on Padgets Lane,and is looking to recruit new workers.

He said: “It’s the ideal solution, as we have spent six or seven years investing in our current unit on the South Moons Moat estate to get it just right, with a fully fitted showroom so clients can try out the equipment before they buy it.”

Tim added: “Business has gone through the roof over the last year. Obviously everyone was phoning for a pizza during lockdown and that demand is just continuing. We operate a spare parts website as well, and supply both wood-fired and normal commercial pizza ovens made by the leading manufacturers in the industry.

“We now have around 15 full time staff and will be aiming to recruit two or three more over the next 12 months.”

It was while working as a chef in commercial kitchens that Tim became involved in the design and equipping side of the business, finally focusing on equipment for pizza restaurants. With major names as clients, the firm is a leading operator in its field and has seen turnover grow to a record £4.5m over the last year.

Ben Truslove, joint managing director at John Truslove which arranged the letting, said: “I have known Tim and White’s Foodservice Equipment since we helped them first move to Redditch and it has been a pleasure seeing the business continue to grow.

“We are delighted to have been able to help them take the next step – it underlines the strength of Redditch as a centre for businesses with a nationwide reach. We have the premises and the infrastructure that are vital for any growing business.”

Wadsworths Solicitors in Shirley acted for White’s Foodservice Equipment.