More than 100 British brands will be featured at UK’s 300 sq m Food is GREAT pavilion, at the third China International Import Expo (CIIE), following a record-breaking year of £100 billion in trade between the two nations.
The pavilion will be showcasing regions across the UK from 5 to 10 November 2020.
Attendees will be able to sample products from companies across the UK, including from the Herefordshire-based Chase Distillery (which last week announced it had been bought by Diageo), Henley-on-Thames-based baby food manufacturer Ella’s Kitchen and Solihull-based food supplement manufacturer Grenade.
The 100 brands showcasing their products at the UK pavilion are featured on a new digital platform – www.ukbusinessinchina.com – showcasing more than 300 British companies in total. The digital platform houses a business-matching function, enabling Chinese buyers and UK companies to connect virtually. Chinese business will be able to directly interact with UK companies both offline and online.
Products featured at the UK pavilion can be purchased directly via the new Royal Mail cross-border e-commerce platform – www.thebritishchoice.com. The platform will host more than 100 UK companies, many of whose products have never been on sale in China before.