TV Vet launches homemade dog food platform

Vetchef Joe Ingles

Stroud-based TV vet Joe Inglis has launched his own homemade dog food platform.

VetChef helps owners feed their pets a diet of fresh, natural produce through a bespoke recipe plan tailored to each individual animal’s needs.

Joe, who has been on our TVs since Vets in Practice since the late 1990s, and more recently appearing on The One Show and This Morning, became an enthusiastic supporter home-prepared foods for pets – after helping build pet food brands and Vet’s Kitchen in Swindon.

He said: “Having been involved in the commercial pet food world for many years, I know exactly what goes into manufactured pet foods.

“We must be able to do better than feeding our pet companions a diet of ultra-processed kibbles or wet food. After all, how many of us would be happy with a diet like that ourselves?”

According to Joe, half of all the pets in the UK are overweight. His VetChef system helps owners feed the right level of calories their dog needs to achieve their ideal weight, and helps manage chronic health conditions such as skin and digestive problems.

Currently a quarter of pet owners worldwide – some 200 million – follow fresh-feeding principles. Concerns around providing a balanced diet, cost and complexity prevent many more from following suit.

VetChef’s AI-powered web platform uses Dr. Joe’s expertise in nutrition to help solve these problems by creating bespoke menu plans.

By entering a few details about your pet dog, owners receive three unique recipes for free, that are designed to be easy and quick to cook at home as well as being completely balanced.

Joe adds: “Pet owners tell me they want to feed more home-made meals but feel they don’t have the necessary nutritional knowledge to do so safely.

“My goal is to help owners to start moving away from feeding ultra-processed foods every day and add more fresh, homemade meals into their dog’s diet as I believe the more fresh food our pets eat the better their long term health and wellbeing.

Joe said: “The Great British public has never been more invested in the wellbeing of their pets. They are an integral part of our family life and cooking their food for them is the perfect way to ensure they are well looked after.”