Turnover ticks up at Weird Fish after year of change

Weird Fish

It’s been a year of change for clothing retailer Weird Fish, which has undergone key management and administrative changes. The company hopes the changes will set a “solid platform for significant future growth”.

Turnover at the retailer rose marginally to £22 million.

During the year the company, which relocated to Tewkesbury in 2018 after 24 years in Cheltenham, outsourced its distribution and logistics to Torque Logistics in Leeds.

While the company reported a rise in its e-commerce sales to £5.4 million during the second half of the year, it also said that the company relocation impacted on wider sales and revenue from the retailers wholesale channels declined by 7.5% to £9.4 million.

However, retail and concession sales grew by 11 per cent to £7.2 million.

In its annual report and accounts, the company said that it is continuing to develop the Weird Fish brand, and is investing in its products, distribution channels and systems, as well as customer experience in-store and online.

The company has 17 branded stores and more than 1400 stockists across the UK.

The company is also boosting its sustainable and eco-friendly credentials and has introduced a range of sustainable fabrics this year through the work of its internal research and development team, including bamboo, linen and Tencel – the latter of which has received a European Award for the Environment.  In addition, during 2019 Weird Fish has almost completely phased out the use of plastic bags in its own stores.

Other sustainable initiatives introduced by Weird Fish this year include a new partnership with Newlife, a charity for disabled children, to reduce the amount of unsold stock which goes to landfill; trialling plastic-free alternatives for web packaging; and providing fabric offcuts, old trims and spare parts to fashion university departments to recycle into garments.

John Stockton, managing director of Weird Fish, said: “We will continue to focus on increasing the use of eco-friendly fabrics in our clothing and accessories. We then plan on moving to more platinum rated ethical manufacturers and will widen our partnerships and collaborations with like-minded organisations.”