“Three wheels on my” …. Morgan… will be revealed next month

Morgan 3 wheeled model

The hotly anticipated three-wheeled model being built by Malvern-based Morgan Motor Company will be launched on 24 February 2022 the company has announced. The new car marks Morgan’s first new design and product ethos since the launch of the Aero range, which went on sale more than two decades ago.

Most details, including the name, will remain undisclosed until the global unveil on 24 February. But Morgan has confirmed the use of a Ford three-cylinder engine for the upcoming model, continuing the long-standing use of Ford powerplants in the company’s line-up.

It will also be Morgan’s most customisable vehicle to date. Several identities of the model will be shown at launch, showcasing the diverse and versatile options available. They will highlight some of the personalities that have inspired its design, from bold, individual, and eccentric colours to fit-for-purpose adventure and motorsport-inspired mid-century racers.

Steve Morris, Chairman and CEO of Morgan Motor Company, said: “The next chapter of Morgan’s three-wheeled story will begin on 24 February, and we couldn’t be more excited to finally show it to the world. The all-new model continues a 113 year legacy of three-wheeled Morgan cars, and – as has always been the case – the new model will be totally different to anything else.”

Jonathan Wells, Head of Design, Morgan Motor Company, said: “The energy and imagination that the design and engineering teams have invested into creating the all-new three-wheeled model is incredible. I am confident that this will be apparent through the sheer quantity of options, quality, performance and attention to detail.”

Morgan Motor Company has been building  traditional British sports cars  since 1909. In March 2019, Investindustrial purchased a majority share of the company, and by doing so invested in the long-term future of the Morgan Motor Company building cars in Britain. The Morgan family, along with the senior management team and the wider workforce, retain a shareholding of the company and work alongside Investindustrial.

Morgan produces around 850 vehicles annually, of which over 70 per cent are exported. Its model range – comprising the Plus Four and Plus Six, and forthcoming three-wheeled product – is sold through more than 70 official dealerships in around 30 countries worldwide.