Tech firm locates European Headquarters in Worcestershire

Auraya Systems, Invest In Worcestershire

Auraya Systems, a global leader in biometric voice verification technology has located its European Headquarters in Malvern, Worcestershire.

The firm chose to be situated within the tech cluster that includes defence and technology specialist QinetiQ, at Malvern Hills Science Park, one of the county’s high profile ‘game changer’ sites.

Auraya Systems has developed technology where your voice is your password.

Just like a fingerprint, everyone’s voice is unique. It cannot be replicated. It doesn’t matter if you have a cold, or there is background noise, the technology is analysing the actual biometric data of each voice. It couples this with changes in the device they are using, or the channel selected to detect fraud in real-time, based on organisations specific business rules.

Auraya System’s technology can analyse 25 million voiceprint comparisons every minute. All this results in an extremely secure and safe way to identify users – solving a growing and expensive problem for businesses both large and small.

Clive Summerfield, CTO of Auraya Systems, said: “Worcestershire stood out from the start as a leading location and we are delighted to be here. We are at the heart of a tech cluster, with great connectivity – not to mention a beautiful location! We intend to use our proximity to industry here in the Midlands to grow our brand, profile and business with the brightest and best companies in the World. We are already talking to significant partners and making productive links. Our technology is unique and we are in demand. Expect to hear more about us!”

Worcestershire recently won a 5G industry 4.0 testbed pilot placing it at the cutting edge of a technology revolution. At a time of increasing global competition for trade and investment, Worcestershire is acting as a catalyst for technological innovation in the wider Midlands Engine and nationally and welcome opportunities for collaboration with the UK’s most innovative minds.

The 5G testbeds will be part-funded by government as part of its wider 5G strategy. The government first announced plans for 5G testbeds and trials in the 2016 autumn statement. 5G formed part of the £1 billion funding package to boost the UK’s digital infrastructure, with the 5G Testbeds and Trials Programme one of two that would share £740 million in funding from 2017-18 to 2021-22 (the other being local full fibre networks). This funding will come from the new National Productivity Investment Fund (NPIF) to boost the UK’s digital infrastructure.

Stuart Emmerson, Invest in Worcestershire Manager, said: “Auraya Systems is a world class tech firm that collaborates with some of the biggest brands in business such as Fujitsu, Vodafone, IBM, Oracle, CGI and Connect Managed Services – we are delighted to support Auraya Systems’ entry to Worcestershire, and as the site of their European Headquarters. Attracted by our links to industry, 5G testbed and tech cluster we welcome them to Worcestershire and are already supporting their ambitions to grow further.”

The company’s current headquarters is based in Australia, however with a significant trade conducted in Europe and America, the UK was identified as an ideal location. Worcestershire came out on top for being at the cutting edge of technology, with a leading cluster of tech firms and supportive business environment.