A Swindon augmented reality company has been appointed by Business West to help South West marine-tech companies to showcase their products overseas.
Render Media will deploy its augmented reality (AR) expertise to help three yet-to-be selected businesses showcase their products across the world, without companies having to step on a plane.
Nadine Miles, Render Media’s Operations Director said: “The current global situation has made it more important and more challenging than ever for marine companies looking to export to get their products in front of potential customers.
“AR is an incredibly powerful way to do this because it enables them to meet and collaborate virtually with both prospects and colleagues and do this with photo real 3D models of their innovative products or process in the room with them.
“When you add to this the reduced need for travel and that it can be used again and again it is both very economically and environmentally efficient.”
Applications from marine-tech companies are now invited by Business West, but the closing date is December 16.th
Paul Shand, DIT’s Head of Trade in the South West said: “This project is a fantastic opportunity for marine companies in the South West to continue to showcase their products to overseas buyers while reducing their carbon footprint.
“COVID-19 has created some challenges for businesses, but it is through initiatives such as these that firms can become resilient to economic instabilities and grow their business through nurturing relationships with overseas buyers.”
Three companies will be selected for the project, with immersive AR experiences being produced to enable international buyers to understand how the product works while demonstrating its unique capabilities.
The maritime sector contributes around £12 billion to the UK’s exports and the project will support the Government’s five-year maritime plan for the UK which aims to support the sector to capture significant global market share in important technologies.