Never has fund-raising been more competitive. Two teams at Superdry in Cheltenham have been going head to head over the last few months to each raise in excess of £10,000 in support of The Prince’s Trust.
The teams at Superdry: Superdry Sharks and Superdry Prodigy, are each pitching to beat each other in The Prince’s Trust Million Makers, a national entrepreneurial fundraising challenge.
This sees teams of employees from companies across the UK competing to raise at least £10,000 or more over a period of six months. Collectively, teams are aiming to raise £1,000,000 to transform the lives of disadvantaged young people around the country. The competition is a learning and development tool proven to build essential business skills and motivate employees.
As we go to print, Superdry Sharks are in front, having organised a hugely successful auction of 13 exclusively designed jackets, which raised over £7,600. The Sharks also had over 50 members of staff running for them in the Cheltenham Half Marathon, held a car boot sale, a cake day and are promoting Pay Day Pound, where everyone can donate £1 on payday. With over 600 members of staff at The Runnings, Cheltenham, this could quickly boost the Shark’s Coffers.
The competition ends in December – and we’ll report back on the winners in early 2018.
Superdry Sharks spokesperson, Carrie Moger, said: “It’s an amazing project. While we are stretching ourselves to learn new skills and adopt new initiatives, we are also meeting people across the company and beyond that we probably would never have met. And when you learn directly from those The Princes Trust helps, it makes it even more worthwhile.”