Superdry founder Julian Dunkerton visits RAU

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Staff and students at the Royal Agricultural University (RAU) welcomed Julian Dunkerton, founder of Superdry, in celebration of Global Entrepreneurship Week.

Julian talked about how the iconic global brand Superdry was born, the way in which his portfolio of businesses has developed (the Soho Coffee Company, Cult Clothing, Massive Records, Dowdeswell Estates, Dowdeswell Park, Dunkertons Cider and Cotswold hotel group The Lucky Onion) as well as personal rewards gained from ‘being in control of your own destiny’.

Julian also emphasised the importance of loving what you do, never chasing money for money’s sake, self-discipline, thinking long-term, and keeping up with developments. One key message was the importance of finding a gap in the market and always considering the consumer perspective.

Julian discussed how Dowdeswell Park – a 210 acre site just outside Cheltenham, will be home to an organic food market and activities designed to promote a a connection with nature.

His love of Gloucestershire, the architecture, and its surroundings was evident when he spoke about Dowdeswell Estates. Here building contractors undertake construction projects, including renovations on historic buildings, public and community structures, and commercial developments.