A Bristol-based company which has created the UK’s first digital advertising network within student accommodation, is now seeking £200,000 funding via the Angel Investment Network to scale.
Target Student was launched by Andrew Francksen and Guy Thurlow in 2020. In the beginning they managed a network of students distributing promotional material in student halls and busy city centre locations across the UK and Ireland. After delivering hundreds of campaigns for brands such as Pizza Hut, Ola cabs and Boardmasters, they thought they could offer all of these clients something more. They knew there was a more engaging way to connect students with the brands they love. During their studies, it also soon became clear that their university residences had endless pieces of information but no on-site system to share it on simply, quickly and securely.
A global pandemic then fast tracked this need for important, up-to-date messages to be shared, so the men took Target Student digital.
The company is now offering Out-of-home (OOH) advertising. Advertisers are using OOH more than ever to drive consumers to interact and engage through social media, and even to transact through their platforms. OOH audiences are young, digitally-minded, and connected individuals that use social media as a part of their everyday life – and this very much includes how they interact with brands and make purchases.
After a successful proof of concept, including with more than 30 customers such as Dominos and The Department of Education, Target Student covers 33 accommodation sites and has access to more than 100 in the pipeline.