Stroud board manufacturer snapped up by Shropshire product packaging company

Sirane acquires Olympic

A Stroud board product manufacturer has been snapped up by product packaging company Sirane, which now has ambitious growth plans for the site.

Olympic is a highly respected and successful manufacturer of board products supplying the bakery, fish and cake industries among others.

Based at Brimscombe, just outside Stroud, it specialises in board processing equipment and its staff are highly skilled in board processing operations. Key products include salmon boards, cake boards, U-cards, sleeves and sandwich boards.

Simon Balderson, Managing Director of Telford-based Sirane, said: “This acquisition is a strategic step for Sirane to enhance and improve our product offering into new areas of the food industry.

“In particular it supports our continued development into plastic replacement technology for all types of food. Olympics’ product range is based around fibrous board products, many of which are compostable and recyclable.

“We plan to extend this product range, using our Earth Packaging banner, into all areas of food packaging which currently use plastic-coated and laminated boards.”

The Olympic Group had been trading on the site in Brimscombe, Gloucestershire for more than 60 years, and was still owned by members of the founding family.

While some sections of the business had stopped trading, the food boards division is thriving – and Sirane has ambitious plans to grow the business and expand the portfolio of products produced at what will be Sirane Stroud.

The acquisition will allow Sirane to manufactur an eco-friendly and plastic-free sandwich pack. The packs – branded as Earthwedge – will combine recyclable boards with our plastic-free coated papers.

“The result is a sandwich pack, with a window, which gives the required barrier, but which is completely free of plastic,” added Simon Balderson, “Earthwedge will remove a lot of unnecessary plastic from supermarket shelves.

“This will be the first of many innovative new products which combine existing Sirane technology with the board-processing operations at Olympic.

“Our acquisition of B&G Products nearly two years ago allowed us to access new markets, and increase of level of innovations, and Olympic offers similar opportunities, with opportunities in new areas. We now intend to invest strongly in equipment, skills, marketing and research and development to achieve this.”

Our Earth Packaging range includes a range of products which are easily recyclable, and includes plastic-free pouches and films and paper-based absorbent pads, as well as thermally-insulated bags and other recyclable board products.

Sirane is an innovative packaging development-to-manufacture company, with expertise in absorbency and material science. Specialisms include bags and pouches, absorbent products, shelf-life extension and dual-ovenable products.

It has four main divisions: food packaging; medical & healthcare; horticultural and industrial. The company is based in Telford, Shropshire, with additional manufacturing in Guadalajara (Mexico), Wroclaw (Poland) and Moscow (Russia).