tmwi, a media and marketing agency based in Stratford-upon-Avon, with offices across the UK and EU has acquired Adapptive Solutions, an Edinburgh-based technology business, to help it strengthen its digital advertising proposition.
This expansion comes at a time when there is record investment in fast-growing UK technology businesses, with £5.5bn in foreign investment recorded in the first seven months of this year, according to research from the government’s digital economy council.
Led by Managing Director, Chris Phillips, who founded the company in 2000, tmwi is expanding its engineering and advertising technology workforce to develop new technology and lessen reliance on major search engines and intermediaries.
Chris Phillips, added, “The world of ad tech is changing and we want to ensure our proposition is one at the forefront of innovation in the industry. Our new found ability to create new AI and ad tech systems will bring new and exciting capabilities to our offering that were not previously possible.
“In addition, simplifying and improving the capability and processes of available systems, improving transparency and the way in which campaigns are reported will be a key focus for tmwi.”
As one of the largest marketing and media agencies in the UK outside of London, tmwi has helped numerous businesses to become household brands and continue to grow their revenue through an integrated approach to data, media, on and offline marketing and acquisition strategies.
John Noble, the founder of Adapptive suite and newly instated Chief Technical Officer at tmwi, added, “As a full-service digital advertising company, Adapptive has been providing an alternative route to advertising for publishers and advertisers alike since 2012. I believe it will be a very exciting prospect for the industry to couple with the 20 years’ experience tmwi has working with the UK’s largest brands, publishers and advertisers – creating a new partnership which combines media, technology, brand and marketing expertise.”
tmwi has a history of maximising financial returns on respective marketing budgets with a number of challenger brands and blue-chip clients since its inception in 2000, including Heineken, Furniture Village, MG, Nestle, Drayton Manor and Admiral Insurance.