Stratford marketing agency coins new marketing strategy for Royal Mint


A media and marketing agency headquartered in Stratford-upon-Avon, with offices across the UK and EU, has been awarded an exclusive contract to supply The Royal Mint, the world’s leading export mint, with a data-led customer acquisition strategy.

The appointment of tmwi comes at a time when the Royal Mint is expanding into new areas such as gifting, precious metals and historic coins. This month, The Royal Mint announced plans to launch a gold backed ETC – it’s first financially listed product.

Chris Philips, Managing Director of tmwi, said: “Our team of specialists  have helped to digitally transform the marketing strategies of some of the largest brands in the world via an integrated approach to data and tech, media, on and offline marketing and acquisition strategies.

“The Royal Mint is one of the most iconic, trusted brands in the UK which we are very proud to have had a business relationship with for nearly seven years. The tmwi team are excited to add value in the form of an innovative and agile approach to customer acquisition for the business, continuing to help them grow.”

The Royal Mint is the world’s largest export mint – making 3.3. billion coins for 31 countries around the world. As a leader in commemorative coins, The Royal Mint has recently launched a new poppy five-pound coin celebrating the 100th anniversary of Remembrance Day, and special edition 50 pence pieces featuring Peter Rabbit and Paddington Bear.

Jonathan McGregor, Chief Marketing Officer at The Royal Mint, added, “This is an exciting time for The Royal Mint as we build on our 1,100 year reputation for design and craftsmanship by expanding into new areas such as gifting and precious metals.

“We are pleased that tmwi will be part of our journey – bringing their vast experience of working with some of the UK’s largest publishers and brands. tmwi’s combination of tech, media and data-driven marketing expertise will help ensure our campaigns are fully integrated, something that is vital to our future activity. We’re looking forward to seeing the results of our newly formed customer acquisition plan in the coming months.”

tmwi has a history of maximising financial returns on respective marketing budgets with a number of challenger brands and blue-chip clients since its inception in 2000, including Heineken, Furniture Village, MG, Nestle, Drayton Manor and Admiral Insurance.