SLG moves into £3 million mega HQ in Cheltenham’s Brewery Quarter

By James Fear

Gloucestershire-based global design-led beauty business, SLG Brands has consolidated its 120 staff from their Cheltenham and Gloucester sites into an extraordinary new office space at The Brewery Quarter in Cheltenham.

The 30,000 square foot premises, named Studio 19, is the largest open plan office space in the south-west and resembles the big idea interior aesthetics of a Californian tech company or a New York loft space ad agency.

By James Fear

The multi-million pound fit out scheme was created by the in-house creative team at SLG and designed and built by leading London interior design firm Modus Workspace.

CEO Miles Dunkley said “We are really pleased to have broken the mould in terms of how a regional interior space should be executed. The aim was to create an inspiring alternative world for our staff and reward their amazing work with an amazing office environment”.

Read our interview with SLG CEO Miles Dunkley in the March 2019 issue of Business & Innovation Magazine.

By James Fear
The dramatic space includes a diner bar break-out area complete with palm trees and pin ball machine, street-art murals and graffiti ceilings, a series of designer hammocks imported from Brazil, a skateboard “freeway” that runs the full length of the office and a Bleachers style event space with vast media wall.


By James Fear

Miles explained “Staff well-being, fulfilment and motivation is a huge priority for us, as is a love of design and beauty. Studio 19 is really a reflection of those ideologies.”

SLG Brands has its millennial targeted brands distributed globally, most recently landing a 3500 store distribution contract with Walmart in the United States for its cult barbershop brand – Johnny’s Chop Shop.

SLG Friday afternoon social

SLG is a pioneering fast-beauty innovator and global brand builder with a turnover of £34 million, projected to be £75 million by 2023