Redditch-based Midlands car dealership opens second Suzuki showroom

Startin Suzuki Redditch

Startin Group has opened its second Suzuki dealership, bringing Suzuki’s dealer network count for the UK to 159 locations. It is the second Suzuki franchise to be opened by the Startin Group in the Midlands, adding to its current showroom which launched in Worcester last summer.

Startin’s existing premises off the Coventry Highway has been re-designed to make a spacious and light dealership on Far Moor Lane (B98) to serve motorists across Alcester and Bromsgrove, through to Feckenham and Selly Oak.

Dale Wyatt, Director of Automobile at Suzuki GB PLC, said: “We are very pleased to be increasing our retail presence in the Midlands with the Startin Group. During the past year, our relationship with them has already proved a great success.”

Daniel Shuker, Dealer Principal of Startin Suzuki Redditch, added: “Since the launch of the Worcester showroom only a few months ago, we have had many car buyers making the journey from areas around Birmingham to specifically buy a Suzuki. This presented a strong business case to add another showroom in Redditch and to take Suzuki to our customer base rather than vice versa.”

Long before the advent of the motor car the original Thomas Startin set up his business as a coach builder in 1840. Thomas Startin Jnr Ltd was owned by the Startin family up until 1987 when the directors who had been with the company since 1949 organised the purchase from the last living member of the Startin family. The acquisition took place to ensure the future continuity of this long established business which now trades as Startin Group of Companies.

The company’s head office is in Redditch Worcestershire, where it has Peugeot, Fiat and Kia. In Worcester it has a Honda franchise. Its Powick site sells Skoda.  More recently it took over the much loved St.Peter’s Worcester garages which gives the business a Second Peugeot dealership and its first Suzuki one.