The survey, conducted by Ipsos MORI on behalf of the NHS each year, provides information on patients’ overall experience of primary care services and their overall experience of accessing these services.
Adare SEC provides an integrated service to Ipsos MORI, from the printing of all outbound surveys to the capture and digitalisation of incoming completed questionnaires.
The latest survey consisted of around 2.41 million postal questionnaires sent out to adults registered with GP practices in England between January and the end of March 2021. Around 850,000 patients completed and returned a questionnaire, resulting in a national response rate of 35.3 per cent.
The close working partnership with Ipsos MORI, developed over a decade of service, enables Adare SEC to drive a continuous improvement strategy against each annual iteration of the survey. Processes are optimised to expedite the data collection process, and to provide Ipsos MORI with the best possible platform for fast, accurate data analysis.
Allan Rowan, Chief Commercial Officer, Adare SEC, said: “Our relationship with Ipsos MORI is long-standing and we take great pride in assisting them with their essential work on behalf of the NHS. This is a true partnership approach, enabling us to confidently approach Ipsos MORI with process improvement suggestions and to continually fine-tune operations together to ensure the best possible outcomes.”
Dr Rachel Williams, Research Director, Ipsos MORI, added: “Adare SEC has a deep understanding of our business model and there is a real synergy in the way we work together to optimise processes. Adare SEC is critical to the continued success of the survey programme and we look forward to further developing our working relationship.”
Adare SEC’s own £multi-million investment in hardware and software continues as it establishes itself as the trusted expert of choice for contemporary integrated communications. Adare SEC employs around 400 colleagues across its secure facilities in Huddersfield, Redditch and Nottingham.