ProCook serves up stellar Christmas sales

ProCook Chesterfield store Christmas 2018

Gloucester-headquartered kitchenware retailer ProCook is reporting headline sales growth of 21 per cent on the six weeks of peak trading leading up to the 31st December.

The result was driven by a 26 per cent increase in online sales and 16 per cent increase in retail sales during the period that incorporated Black Friday, the Christmas build up and the immediate post-Christmas shopping days.

Like-for-like figures also delivered great results with retail achieving a three per cent increase at a time when many retailers saw negative figures.

Black Friday week was another record breaker for ProCook with the retailer taking over £1.2 million in sales; a healthy 21 per cent increase on last year.

Daniel O’Neill, ProCook founder, said: “Christmas was a great success for us and a very welcome conclusion to 2018. We pulled out all the stops over the peak period to deliver compelling offers for our customers, and these figures show we made the right decisions.”

“We had exceptional growth in 2017 leaving big boots to fill, but we’ve sustained that success and put ourselves us on a good footing for the challenges ahead in 2019.

“Our philosophy is that as retailers we must remain agile in the current climate. We have plenty of plans to keep us busy in the coming months. British shoppers demand high quality goods that are priced competitively and that’s an arena we can confidently occupy, so we’re very hopeful for the next 12 months. ”

ProCook was founded over 20 years ago. It supplies kitchen and dining ware with savings of up for 50 per cent compared to other leading brands. It does this by producing and delivering products direct to the customer with no middleman.

It has 37 UK stores, a fast-growing eCommerce business and a strong international presence within eight European markets. The kitchenware retailer designs and manufactures around 1500 exclusive products that span cookware, kitchen accessories and tableware categories.