ProCook reports strong half year figures


The hot summer did not stop multichannel Gloucester-based kitchenware retailer ProCook continue to buck the homewares trend, declaring strong growth for the first half of the year 2018/19.

The half year sales figures for the brand were up 25 per cent on the previous year and up an impressive 16% like-for-like.

With bricks and mortar retail sales remaining stable on last year, the growth has been attributed to a strong performance in Ecommerce. Sales on both ProCook’s own website and Amazon marketplaces have shot up a huge 45 per cent on 2017/18.

ProCook has gained significant reach and sales via their European channels, now selling to 7 European countries including very strong growth in France and Germany.

Company CEO Steve Sanders said: “Retail remains challenging but increasingly exciting for multichannel offerings such as ours. We have moved forward significantly within Ecommerce with much more to achieve in the remaining 6 months of 2018/19.“

The first six months of this year have been hard work and there is no sign of let up in the run up to peak but we’re not complaining – it’s a great position to be in.”

In a further statement of confidence ProCook have gone against the recent downsizing trend seen by many larger retail chains, opening a further 8 shops across the UK in 2018. The two latest launches, and the last of the year, are at Dockside Outlet Centre in Chatham and Woodford Park Garden Centre in Stockport which open on the 19thand 25thOctober respectively.

Steve said: “We’re growing ProCook from the ground up and we believe retail stores are vital to that process. Retail brings in a huge proportion of sales for us, offers significant support to our Ecommerce channels and helps us maximise our reach as a brand. The latest two stores are in fantastic locations and we’re excited to see what they bring to the table in 2019.”

ProCook was founded over 20 years ago and supplies high quality kitchen and dining ware with savings of up to 50 per cent compared to other leading brands, by producing and delivering products direct to the customer with no middleman.

With 37 UK stores, a fast growing eCommerce business and a strong international presence within seven European markets, it is headquartered in Gloucestershire. The kitchenware retailer designs and manufactures around 1500 exclusive products that span cookware, kitchen accessories and tableware categories.