PLMR has been based in the region since 2017, with its office in Birmingham part of a network also spanning London, Chelmsford, and Glasgow. The agency already works with many clients in the Midlands including the University of Warwick, West Midlands Combined Authority, Coventry City Council, and several major property developers.
The acquisition price was not disclosed.
Advent Communications is one of the region’s most well-respected communications agencies, with organisations including Coventry & Warwickshire Chamber of Commerce, Fisher German, UK City of Culture, CWLEP, the Deeley Group and Wasps Group on its client roster.
The acquisition of Advent Communications in a seven-figure deal will bring together its many strengths with PLMR’s existing capabilities in the region to form one of the largest communications agencies in the Midlands, with a range of market-leading skills to offer to clients. Advent will continue to trade under its current name and brand from its Coventry base.
Will Savage, who will head PLMR’s Midlands team, said: “Since we were founded in 2017 PLMR’s Midlands office has been proud to support many leading organisations in the region. Over the years we have worked closely with Advent on a number of projects so coming together is both a natural progression for us and will be transformative in the way we serve our clients in the region.”
Adam Dent, Managing Director of Advent Communications, who will stay with the company, said:“This is a really progressive move for Advent, our team and our clients. It is great that we are joining such a highly-regarded national group which will allow us to add to our services and help grow our client base. We have worked with PLMR and it is a very natural fit for both companies.”
Ollie Lane, Managing Director of PLMR, said: “This news is an important part of our strategy for client-focused growth. We believe that having a strong presence both in London and regionally plugs us into current trends in politics and in business with so much dynamism and growth right around the country. The Advent team is a brilliant addition to the PLMR family – with a strong Midlands pedigree giving us even deeper skills right across the board, enabling us to better serve all of our clients. Our clients and staff are what make this company special and this announcement is wonderful news for both.”