From selling 30 mini-skirts on a two-metre stand at Badminton Horse Trials in 2008, the fashion phenomenon that is Holland Cooper is reporting sales of £22.7 million which represents growth of an impressive 48 per cent over the last year.
The fashion retailer is also celebrating the launch of The official Platinum Jubilee Pageant Commemorative Album, which includes an interview with Holland Cooper founder and managing director Jade Holland Cooper.
But fashion designing wasn’t Jade’s first career choice. “I was passionate about farming and worked on the farm in Suffolk every summer,” she told our editor Nicky Godding last year. “I wanted to be a farmer. But when I’d finished school mum said I should apply to fashion college, so despite being offered a place at Central St Martins [the renowned arts and design college], I chose the Royal Agricultural College in Cirencester.”
Her ambition was to create a timeless brand. “I’ve always admired Ralph Lauren who can dress anyone from eight to 85. I want to create that lifestyle 360 collection that anyone feels they can buy into.”
All the wool and tweed which goes into making Holland Cooper’s classic range of garments is bought in the UK and woven in Scotland and Yorkshire.
“I still use the mills I’ve worked with since day one, when I was buying one metre at a time,” Jade Said. “Now we are buying thousands of metres a year.”