The Be:Loved range of natural shampoo bars, balms, sprays, fur oils and candles won the overall Pet Care category award. The judges said “the packaging looked great, the product smelled really nice and was made with quality ingredients. This felt like a quality products ready to cater for emerging markets.”
Carina Evans, CEO at Podium Pet Products, said: ““We were delighted with the award and especially the judge’s comments. We noticed a gap in the market for beautiful bespoke handmade products for pets and their parents and decided to re imagine recipes our farming parents used on their farms in Dorset, Wales and Australia; its been a really fun and satisfying process and has culminated in a well-deserved win for the team.”
The inspiration for Be:Loved was an old family heirloom; a farmhouse animal husbandry care book. Carina’s family used to create cures for their stock using nothing but the hedgerows and nature’s harvest. They compiled a treasure chest of recipes – from soaps and shampoos to help farmers clean grubby hands and paws, to moisturising balms for callouses – and absolutely everything was natural. “We used and reimagined these recipes for our four legged friends and have an effective & luxurious range of products to help care for and delight pet and pet-parent alike.”
Carina and her fellow partners in the business, Nick Evans and Andrew Hine have a genuine pedigree in animal care. They won the Queen’s Award for Enterprise building an international pet care business, and Carina has been a leader in the industry for over 10 years. Carina loves horse riding, and her young family keep horses, dogs and chickens. She and her business partners are from farming families in Dorset, Wales and Australia. They have inherited not only the love of animals, but the healthy respect and practical care for working animals and domesticated pets.