People first at Prima Dental Group

Promotional Business Feature: Prima Dental

People are a priority at Prima Dental Group and it’s this commitment that has helped the business to become the world’s largest dental bur (drill) manufacturer.

Based in Quedgeley, Gloucestershire, the company designs, engineers, and produces top-quality precision dental instruments. Over the last two decades, Prima Dental Group has gone from strength to strength, developing subsidiaries and joint ventures in Brazil, China, Hong Kong and India. The company is also one of Gloucestershire’s largest exporters with distributors in 93 countries.

High performance

089_PRIAt the heart of every successful business are its people and this is certainly true of Prima Dental Group.

Recognising the value of its team, Prima Dental Group has heavily invested in its workforce.  The company’s mission – the pursuit of better – drives all that it does, and a new high-performance culture programme supports this. The focus is around ensuring an engaged, multi-skilled workforce with defined career progression for all.

Underpinning its mission are the company behaviours; customer service excellence, collaboration, accountability, attention to detail, continuous improvement and integrity. These set the tone for Prima Dental Group’s culture and ensure a collaborative and cohesive team working environment. This includes encouraging feedback and new ideas as part of the ‘pursuit of better’ philosophy embedded within the business.

Award-winning and forward thinking

Prima Dental Group’s achievements have been recognised with two Queen’s Awards for Export, while, just recently, the company was awarded a grant from Innovate UK, the UK’s innovation agency. This will fund a radical project worth £472,000 which is set to improve the safety of dentists and patients across the world.

Growth and success can be partly attributed to the organisation’s commitment to investment, ensuring it retains a forward thinking, market leading position. In the last six years, more than £25m has been invested in new plant and equipment in the UK and a further £6m is ear-marked for 2022.

Sustained investment goes hand in hand with Prima Dental Group’s passion for innovation, and the company boasts its own dedicated research and innovations department.  Here, the team continually explore new product ranges, driving the vision for success, alongside actionable change for dentists around the world.

A great place to work 

034_PRIThe Waterwells Business Park in Quedgeley is home to Prima Dental Group and its 230-strong UK team. A mix of manufacturing space and office units means the Park offers a smart and clean environment that’s easily accessible from the M5 or Gloucester.

Employees have a range of benefits including private healthcare, wellbeing support and discounted shopping vouchers. Each employee has the opportunity for professional development sponsorship, access to a proactive, education-based occupational health provision, and a discretionary bonus scheme.

The company prides itself on having a diverse and inclusive workforce with the promotion of internal development and progression through a robust internal and external training programme. Each role gives employees a place to use their skills to the best of their abilities in an ever-changing, fast-paced environment.

The local community

Prima Dental Group is committed to supporting its local community.  Alongside regional recruitment drives, the company also has an active charity committee, which works closely with causes on different initiatives. These have included a 3km running/walking challenge to raise funds for Gloucester Hospital as well as numerous bake sales.

Want to get your teeth into a new role?

To support its continued growth Prima Dental Group is looking to expand its team further.  There’s a variety of roles available within the manufacturing and support functions (with the opportunity for hybrid working and flexi-time where appropriate).  Current available roles range from setters to engineers and product managers.

To find out more visit the website