Oxfordshire equestrian brand teams up with Cheltenham Racecourse

Cheltenham Racecourse has announced a one-year deal with Harwell, Oxfordshire-based equestrian brand Ariat.
The Ariat Leading Jockey Award will be awarded for the first time at The November Meeting 2019, which runs from Friday, November 15 to Sunday, November 17 inclusive.
Building on an established partnership with Champion Jump Trainer Paul Nicholls, Ariat is widening its relationships within the industry by partnering with the Home of Jump Racing, Cheltenham Racecourse.
The three-day November Meeting that is the racecourse’s largest event outside of The Festival™ presented by Magners.
Ariat provides the most advanced performance footwear and apparel for top equestrian athletes and country enthusiasts.
Melanie Selman, European Marketing Manager at Ariat, said: “We are delighted to be sponsor of The Leading Jockey Award at The November Meeting 2019 at Cheltenham Racecourse, where the winning jockey will receive a £1,000 voucher to spend on Ariat products.
“We believe our core values, including innovation and dedication, along with our passion for equestrian sport matches those of The Jockey Club and we are excited to be working with the racing community.”
Carey Weeks, Regional Head of Partnerships said: “The Jockey Club is excited to be working with Ariat for the first time as a Partner.
“Ariat will be an excellent addition to the Shopping Village, and it has been really great to explore this growing relationship with such a popular and innovative brand.”