Oxfordshire business launches innovative recycling app in Northern Ireland

Reward4Waste launch
An Oxfordshire business has launched Reward4Waste, an innovative recycling app, in Whitehead, Northern Ireland. CryptoCycle is a Witney-based technology company aiming to transform industries that suffer from fraud and errors by offering a synchronised and secure record of transactions with blockchain.
With a global crisis around waste – CryptoCycle created Reward4Waste, a recycling app that encourages good recycling behaviour and rewards the user every time they recycle.
Teaming up with Bryson Recycling (the UK’s leading social enterprise provider of recycling services) and Mid and East Antrim Borough Council, CryptoCycle is trialling Reward4Waste in Whitehead, Northern Ireland. Reward4Waste interacts with existing waste infrastructure, so that Whitehead residents will be rewarded for their recycling both at home and on-the-go.
The results from this trial will help shape future recycling strategy in Northern Ireland, ahead of new recycling laws to bring in a Deposit Return Scheme across the UK in 2023.
Tony McGurk, Founder of Reward4Waste said: “Reward4Waste is not just a mobile phone app, it is the gateway to a cleaner planet, and we are delighted to do our first public trial in Whitehead, Northern Ireland. Whilst the introduction of a Deposit Return Scheme is a positive one, there are many challenges that retailers, brands, waste organisations and local authorities face, and we believe that Reward4Waste responds positively to these challenges. Taking our learnings from Whitehead, our next trial looks to bring all parties together to deliver a trial that will revolutionise recycling to over 100,000 households”
Eric Randall, Director of Bryson Recycling added: “We are excited to be part of the Reward4Waste trial in Whitehead. At Bryson Recycling we pride ourselves on finding innovative ways to encourage people to recycle the right way. We focus on collecting high-quality materials through our kerbside box service, meaning they can be recycled locally, which is better for the environment, our local economy and creates jobs. Over 85% of the materials we collect are recycled here in Northern Ireland. I hope you enjoy taking part in the trial – let’s revolutionise recycling!”
Sian Young – Head of People & Planet – Britvic Ireland, said: “We are hugely proud at Britvic Ireland to be supporting the Reward4Waste initiative.  We believe that our packaging should never become waste and making the recycling process as easy as possible is at the heart of that mission.”
Northern Irelands’s The Department of Agriculture, Environment and Rural Affairs (DAERA) Minister Edwin Poots said: “Trials of new ideas and technologies that aim to boost our recycling rates and tackle litter are very welcome. I’m particularly heartened by the collaborative approach taken in this pilot. It’s great to see businesses from different parts of the value chain working together, from retailers to recyclers. I’m consulting on the detail of a statutory deposit return scheme for bottles and cans early next year. I look forward to seeing the results of this trial fed into that formal process.”
The trial covers items in single use packaging, purchased at the local SPAR retailer, and includes a mix of materials, including items in plastic, glass and tin. For the trial, each participating item will have a uniquely coded sticker on it, which residents scan into the app at point of recycling to get their Reward Points. In the future, the vision is that this unique code will be placed on at point of manufacture and unique blockchain technology will track and trace recyclable packaging through the circular economy. Other benefits of this solution includes fraud prevention, data capture and cost efficiencies vs. other models.
Whitehead residents will be rewarded 10 or 20 Reward Points every time they recycle using the Reward4Waste app, with 100 points being worth £1. Reward Points can be donated to a choice of three local charities – Hope House, Whitehead Primary School PTA or Keep Northern Ireland Beautiful, or redeemed as SPAR vouchers.
The Whitehead community have fully embraced the trial, with residents featuring on advertising banners and posters across the town.
The trial is supported by Solihull-based Britvic, PepsiCo and Encirc.