A Japanese company, RYOBI, one of the World’s largest manufacturers of power tools has announced a national brand partnership with Oxford based social enterprise RAW.
Tom Leather, RYOBI,’s Marketing Manager said: “Sustainability and social impact are key drivers for us. We wanted to find the right partner who exemplified these values and RAW was the stand-out choice in the UK.”
Raw produces high-quality wood furniture, provides a wood recycling service, and sells reclaimed timber. It also offers grounds maintenance services, all of which result in a positive impact for people and planet.
RAW’s MD Rick Mowerm said: “We set up RAW to do business as we believe it should be done, with social and environmental impact built-in as standard. It’s great to partner with a global brand like RYOBI who has the same ethos. “First and foremost RAW is about delivering market leading products and services, and for that we need the right tools so we’re chuffed to have RYOBI alongside us.”
RAW, based in East Oxford, will be using RYOBI power tools across its furniture manufacturing and ground maintenance services.
The partnership, officially launched this month after being postponed by Covid, will also see the two brands working together across a variety of sponsorship and promotional events, including Ryobi’s national campaign to find the UK’s ‘2020 Upcycler Of The Year’.
Future plans for the partnership include RYOBI® ‘How To’ video shoots with RAW, national in-store retail events and trade promotions. The two organisations are also discussing training programmes aimed at the increasing number of people who want to make their own items instead of buying them new.
RAW is developing a leading role in the rapidly expanding market for businesses that create social good and sustainability impact. It already has an impressive client list that ranges from global banks to international visitor attractions and from hotel chains to leading internet retailers.