Oxford Ski Company sees bookings for coming season hit record high

Oxford Ski Company

With the UK bracing itself for a July heatwave, the Oxford Ski Company says winter sports enthusiasts are already looking forward to a season of snow.

The average spend on bookings already taken for the upcoming season are up 19.88 per cent when compared with pre-pandemic years (2015-2019), according to the luxury ski travel agent, which operates on on behalf of chalet owners and operators and hotels across Europe, North America and Japan.

“Aside from the obvious drop during the covid winters, booking volumes have remained mostly consistent,” said CEO Rupert Longsdon.

“What this is showing is twofold – not only is the luxury market continuing to defy market trends and remaining financially buoyant, but we’re also seeing clients booking extended breaks this year, whether that is for two weeks, two months or even the whole season.”

The firm said that the ability to work remote is also fuelling demand for longer breaks on the slopes.

“What we’re hearing this year in contrast to those before is that our clients are better equipped to be able to work remotely and still be able to have the interaction and integration to their teams with more confidence and connectivity than ever before,” said Rupert.

“This is allowing a more decentralised working ethos for many individuals, something which we’re all seeing across the country and beyond – and let’s be honest, who wouldn’t rather gaze upon towering peaks and snow blanketed scenes rather than the adjacent brick wall of the house next door or the unkempt garden lurking beyond the kitchen window.”