Oxbotica joins forces with Addison Lee to bring self-driving services to cities

Oxbotica Addison Lee

Oxbotica, the British leader in self-driving vehicle software has joined forces with Addison Lee Group, the global ground transportation business to accelerate the implementation of autonomous vehicles in London.

The companies will collaborate on the development, deployment and operation of autonomous vehicles with a view to providing customers self-driving services in London by 2021.

The long-term aim is to take greater share of an expanding car services market for connected
autonomous vehicle technology, forecasted to be worth £28 billion in the UK by 2035. Addison Lee
Group wants to offer affordable, quality, ride-shared services to passengers and explore opportunities to provide corporate shuttles, airport and campus-based services.

Addison Lee Group and Oxford-based Oxbotica, both British success stories, will pool expertise, technology and on-
the-ground resource to explore self-driving car services that are safe and environmentally friendly.

The companies will work together to create detailed, digital maps of more than 250,000 miles of
public roads in and around the capital. These maps will record the position of every kerb, road sign,
landmark and traffic light in preparation for the deployment of autonomous cars.

Private car ownership is declining, but city populations are expanding. As a result, consumers are increasingly using  car services.

The companies want to  open new opportunities to reach consumers in new markets and segments starting in
London, following into New York and other international markets.

Graeme Smith, CEO of Oxbotica, said: “This represents a huge leap towards bringing autonomous
vehicles into mainstream use on the streets of London, and eventually in cities across the United
Kingdom and beyond.

“Our partnership with Addison Lee Group represents another milestone for the commercial
deployment of our integrated autonomous vehicle and fleet management software systems in
complex urban transport conditions. Together, we are taking a major step in delivering the future of

Andy Boland, CEO of Addison Lee Group, added: “Urban transport will change beyond recognition in the next 10 years with the introduction of self-driving services, and we intend to be at the very forefront of this change by acting now.

“Autonomous technology holds the key to many of the challenges we face in transport. By providing
ride-sharing services, we can help address congestion, free space used for parking and improve
urban air quality through zero-emission vehicles. We are proud to be partnering with a British
technology pioneer and leader in autonomous vehicle technology, Oxbotica, and together we will
continue our British success story in how we revolutionise the way people get around cities.”

Addison Lee Group recently set up and led the MERGE Greenwich consortium, a government-funded
project investigating how autonomous vehicle ride-sharing could be introduced to complement
existing public transport services. Using the London Borough of Greenwich as a model, the project
found that by 2025, self-driving, ride-shared services could assist significantly with addressing the
capital’s transport challenges and make it easier and more accessible for citizens to move around. In
parallel, Oxbotica is leading the DRIVEN consortium, and has already launched a fleet of vehicles
currently running autonomously in public trials in London and Oxford.