Newent mum secures £60K from two BBC Dragon’s Den dragons


A skincare range for adventurous kids designed and made by a mum from Newent near Gloucester has secured £60,000 from two of the BBC’s Dragons, Deborah Meaden and Steven Bartlett.

Hannah Saunders, founder of Toddle and Mum of two boys aged three and six, “turned the dragons into pussycats” according to programme presenter Evan Davies.

Hannah served in the RAF for nine years and loved the travel and adventure. She became a mum in 2014, but couldn’t find products that would protect her son’s skin when he came on adventures with her. Specifically, his lips would get chapped from the cold air and his cheeks would get sore from the wind.

So she decided to do something about it. “And so our dribbleproof lip balm and Sun and Wind Balm were born.”

Since making that lip balm in her kitchen in 2017, the business has grown. She secured £150,000 in a first investment round last year and it’s now stocked in 17 retailers including Friends of Joules.

She has found UK suppliers for the ingredients and packaging and buys every ingredient and formulates each product herself.

The products were launched in March 2020 and and since turned over £194,000, with a gross profit of £85,000. Hannah is targeting £670,000 turnover this year, with the aim of building a multi million pound company.

She was willing to give away five per cent of her business for £60,000. She secured the funding from the two dragons, but had to concede 13 per cent, but if she achieved her target, then the dragon’s will drop to 10 per cent.