Entrepreneur Ola Goldsmith, CEO of Warwickshire-based hair business Naked Weave has appeared on the BBC’s business pitching show Dragons’ Den – calling the experience the scariest thing she’s ever done.
In 2012 Ola developed Naked Weave, a brand new hair extension technique, developed through many years within the industry.
Her businesses is now a six-figure thriving business, specialising in developing brand new hair weave techniques.
Although funding was not secured, Deborah Meaden gave wise counsel and helped put Ola’s nerves at ease by reassuring her that she should feel confident and believe in herself more.
Her time on the Den was part of a wider plan to secure finances to market the product on a larger scale as well as to develop her own range of human Remy hair.
Ola said that the Dragon panel might not have been the right fit for her, but their words of encouragement have given her the drive to continue her search for investors.
Of her time in the Den, Ola said: “Featuring on the Dragons’ Den was the single most scary thing I’ve ever done in my life – the lead up to it was long and gruelling and there was so much I had to learn about my business that I didn’t know before!
“I was also really eager to see Steven Bartlett during my time on the show and especially excited to hear what he had to say about my product.”
The show aired on BBC One on January 6 and can be watched again on BBC iPlayer.