Warwickshire-based motor manufacturer Aston Martin Lagonda has appointed luxury brand and automotive product strategy expert Marco Mattiacci as the company’s new global chief brand and commercial officer.
Mattiacci, who spent over a decade in senior leadership positions at Ferrari – including spells as president and CEO of Ferrari North America, president and CEO of Ferrari Asia Pacific, and managing director and team principal of the Scuderia Ferrari Formula One racing team – begins his new role immediately, having recently worked as an advisor to the manufacturer.
Prior to working with Aston Martin, Mattiacci spent five years as a senior advisor to management consulting firm McKinsey & Company and private equity firms, providing counsel on automotive and mobility topics.
His experience extends to electric mobility, having previously served as chief brand and commercial officer and as an advisor to green technology business Envision.
The luxury automotive leader – who in 2012 was named winner of the prestigious Automotive Executive of the Year Award in the United States – will spearhead the iconic brand’s global growth, as well as playing a key role in Aston Martin’s future commercial and product strategy.
Mattiacci’s role will also oversee Aston’s Martin’s industry-leading luxury customer experience and the brand and product integration with Formula One as a key global marketing platform.
Tobias Moers, CEO of Aston Martin Lagonda said: “As we continue this new era for Aston Martin, a key pillar is unleashing the potential of our brand, given its customer loyalty and huge global appeal.
“I’m delighted to welcome Marco to Aston Martin and look forward to working with him and our world-class leadership team to accelerate our breath-taking new product roadmap and unrivalled luxury customer experience.”
Marco Mattiacci said: “The new chapter for Aston Martin is the most exciting project in the automotive industry right now, and I am thrilled to join the incredible leadership team assembled by Lawrence Stroll and Tobias Moers in this role.
“Having enjoyed global affection, passion and loyalty for 109 years, Aston Martin is now igniting a new breed of customers with its next generation of product, ultra-luxury customer experience and return to Grand Prix racing.
“Working as part of a skilled and passionate team, I look forward to being the custodian of this iconic brand, which sits uniquely in the crosshairs of ultra-luxury and high performance.”