Malvern fine art print company scoops national award

Iris Print

A fine art print company based in a village at the foot of the Malvern Hills in Worcestershire, has won a national industry award for excellence.

The three-strong team at Iris Print won the title of Digital Printer of the Year from The Fine Art Trade Guild’s Art & Framing Industry Awards.

The ceremony was held at The Crown Plaza Hotel in Stratford-upon-Avon was attended by firms from right across the country, all hoping for recognition in one of twelve categories.

Iris Print’s company directors, Amanda Maggs and Ian Yorke received a beautiful piece of engraved crystal from Mike Gonzalez, Director for Awards sponsor, Innova Art Ltd.

The UK paper manufacturer is known for its award-winning range of digital inkjet media and included supplies of its paper as part of the prize.

Amanda said: “This is the first time we have entered these awards, and in fact, the first time we’ve entered any competition of this kind, so as you can imagine, we are thrilled with our success.

Innova Art 2

“Our clients include artists, photographers, designers, art publishers, art consultants, galleries and hotels around the world, but we are only a small team, working in a quiet little Worcestershire village, and never imagined we would be selected as a finalist, let alone beat off stiff competition to take home the top award.

“We are also indebted to our valued clients who trust us, year on year, to turn their works of art into print”

Digital Print finalists were judged on three prints; a fine art print, a photographic print and a technical print (where the image was supplied by Innova Art).

The judging panel, which included a colour management specialist from Innova Art, looked at expertise in matching the digital print technique and media to the artwork genre, together with sharpness, softness, contrast balance and shadowy detail. The colour density and ink coverage on the technical print was also assessed.Innova Art